Recently, I got to thinking about real estate words that sell versus real estate words that make for an interesting listing. I mean, sometimes it’s appropriate to add buzz words to your real estate listing. Then again, sometimes those buzzy words can work against you.
Case in point: I was reviewing the ad for a Pittsburgh condominium in a renovated church. As you can imagine, between the soaring ceiling and the stained glass windows, the listing photography was out of this world.
However, the words to describe the place? Well, honestly, they were cliche.
The listing agent might have called them heavenly but that’s only because they kept using adjectives with double meanings related to a house of worship. Like how you would be at peace in the bedroom or feel inspired in the bathroom or how you could touch the heavens from the view. You get the point.
Choose your real estate words carefully
Again, that’s clever wordsmithing but not words that will actually sell a home. Or a house or a condo built inside a renovated church. Because when it comes to making the place you’re selling sound enticing, you want to choose your words carefully.
Homebuyers aren’t stupid. For example, homebuyers in New York City know that something that’s charming means it’s small. Homebuyers elsewhere might read between the lines that the ocean at your front door means you won’t be able to get floor insurance.
On the other hand, if I were to read a real estate listing with the words “turnkey” or “move-in ready,” I know that this is a house that will sell fast. These words and phrases tell me that I won’t need to do anything to this home to make it liveable after closing day. And that’s attractive.
List of real estate words that sell
All that being said, I’ve put together this alphabetical list of real estate words and phrases that sell. This includes not only descriptions of a home but features that the home might have. These are concise and easy-to-understand words and phrases that should make your real estate listing stand out from the competition.
Sure, some of these might be considered real estate buzz words, but if they work in getting a property sold, who cares? Finally, when in doubt, use a thesaurus to make sure your words accurately describe your home and entice someone to schedule a showing and make an offer. And, it goes without saying, make sure the words and phrases you’re using to sell your home are, in fact, true. Don’t call a bungalow a farmhouse or brag about a house being bright and airy when it’s dark and drab.
Now onto the alphabetical list of real estate words and adjectives that sell.
Words starting with A
- Abundant [fill in the blank]
- Adorable
- Affordable
- Airy
- Alluring
- Amazing
- Amenities
- Ample space
- Architectural details
- Attention to detail
Words starting with B
- Backsplash
- Backyard
- Beautiful
- Best
- Big
- Blissful
- Bonus
- Bountiful
- Brand new
- Breathtaking
- Brick
- Bright
- Bucolic
Words starting with C
- Calming
- Captivating
- Cheerful
- Chef’s kitchen
- Chic
- Classic
- Clean
- Clean lines
- Comfortable
- Contemporary
- Convenient
- Coveted
- Cozy
- Crisp
- Custom
- Cute
Words starting with D
- Darling
- Dazzling
- Decorated
- Delightful
- Deluxe
- Designer
- Desirable
- Destination
- Detailed
- Diamond
- Distinguished
- Divine
- Dope
- Dream Home
- Dynamic
Words starting with E
- Eat-in kitchen
- Eco friendly
- Elegant
- Elevated
- Enchanting
- Enclave
- Endearing
- Energy efficient
- Energy Star appliances
- Enhanced
- Enjoyable
- Ensuite
- Entertaining
- Entertainment
- Excellent
- Exceptional
- Expansive
- Exposed brick
Words starting with F
- Fabulous
- Family friendly
- Fanciful
- Fenced-in
- Fireplace
- Flawless
- Formal dining room
- French doors
- Fresh
- Freshly [fill in the blank]
- Fully remodeled
Words starting with G
- Garage
- Gem
- Genuine
- Gleaming
- Glowing
- Glorious
- Gorgeous
- Gourmet
- Graceful
- Gracious
- Grand
- Granite
- Guest bath
- Guest house
Words starting with H
- Half bath
- Handsome
- Hardware
- Hardwood floors
- Harmonious
- Head over heels
- Hearth
- Heated floors
- Heavenly
- Historic
- Home office
- Home warranty
- Homey
- Hospitable
Words starting with I
- Iconic
- Ideal
- Idyllic
- Imaginative
- Immaculate
- Immense
- Impeccable
- Impressive
- Improved
- In-law suite
- Indulgent
- Inviting
- Irrigation system
Words starting with J
- Jaunty
- Jaw dropping
- Jenn-Air
- Jewel
- Joyful
- Just listed
Words starting with K
- Karma
- Keeper
- Kid friendly
- Killer
- King sized bedroom
- Knockout
- Kraftmaid cabinets
Words starting with L
- Landscaped
- Large
- Lasting
- Lattice
- Lavish
- Lavishly
- Level yard or plot
- Light and airy
- Liveable
- Location, location, location
- Loft
- Lookout
- Lovely
- Luscious
- Lush
- Lustrous
- Luxe
- Luxurious
- Luxury
Words starting with M
- Magnificent
- Maintenance free
- Mantel
- Metropolitan
- Model home
- Modern
- Moldings
- Motivated seller
- Move-in ready
- Mudroom
Words starting with N
- Natural
- Nature
- Neat
- Neighborhood
- Neutral
- Nice looking
- Nicely done
- Nook
- Noteable
- Noteworthy
- Numerous
Words starting with O
- Oasis
- Oceanview
- Off street parking
- Open
- Open concept
- Opulent
- Opportunity
- Optimum
- Organic
- Outstanding
Words starting with P
- Paint
- Patio
- Pavers
- Pedestal
- Peaceful
- Penthouse
- Perfect
- Pet friendly
- Picturesque
- Placid
- Pleasant
- Polished
- Porch
- Portico
- Positively
- Premium
- Priceless
- Prime
- Private
Words that sell starting with Q
- Quaint
- Quality
- Quinntessential
Words that sell starting with R
- Ready to move in
- Reclaimed
- Remodeled
- Restored
- Return on investment
- Rustic
Words starting with S
- Sauna
- Scenic
- Serene
- Shade trees
- Shutters
- Skylight
- Sleek
- Smart
- Soaking tub
- Spacious
- Spa like
- Square footage
- Stainless steel
- Swimming pool
- Sublime
- Subway tile
- Sunny
- Superior
Words starting with T
- Tantalizing
- Tasteful
- Teeming
- Terrific
- Thoughtful
- Tidy
- Timeless
- Top notch
- Tranquil
- Transcendent
- Trees
- Tremendous
- Turnkey
Words starting with U
- Ultimate
- Ultra
- Unbelievable
- Unblemished
- Unique
- Upbeat
- Urbane
- Useful
Words starting with V
- Vacation setting
- Valuable
- Value
- Vast
- Verdant
- Versatile
- Vibrant
- Viking appliances
- Vivid
- Voluminous
Words starting with W
- Wainscotting
- Walkout
- Warm
- Warmth
- Waterfront
- Waterproofed
- Wealth
- Welcoming
- Wildflowers
- Wish come true
- Wonderful
- World class
- Wow
Real estate word that sells starting with X
- X factor
Words starting with Y
- Yard
- Yardage
- Yearn
- Yoga room
- Yummy
Words starting with Z
- Zeal
- Zen
- Zenith
- Zest
- Zing
- Zion
Final thoughts on this topic
Let me know if you think I’ve missed any of the important real estate words that sell a home. I’m always looking to improve these real estate-related and overall home and house articles that I write.
Finally, if you have an idea for me to cover in the future, please reach out.